How Does Appliance Pricing Work?

Definitions

PricingDefinition
UMRPUnilateral Miniumum Retail Price– The brand isn’t allowed to set prices with individual retail stores, but they’re allowed to set a unilateral minimum retail price for all of their products for all retailers. Retailers generally can’t lower prices at all and have to come up with creative ideas to compete with each other for the sales. Some have even resorted to crazy ideas like offering better service!
MSRPManufactured Suggested Retail Pricing.
MAPMinimum Advertised Pricing. The percentage below MSRP varies from brand to brand, though you’re ol’ pal Uncle Scott will let you in on the secrets…see below.
PMAPPromotional Minimum Advertised Pricing. Brands allow stores to lower prices during promotion or holiday events. The amounts vary greatly.
Add to Cart PricingA way big box stores undercut the market. While the appliance companies can tell them a minimum price for advertising, they can’t tell the stores directly how much to charge for an actual sale. That would be price fixing. So big box stores sometimes undercut the competition by putting a lower price in the cart. Home Depot does this a lot. However, other stores are allowed to match the add-to-cart price if you screenshot it and show them.
Open Box PricingNew but not in the packaging. Floor models, canceled orders, etc. Offers a small discount above MAP or PMAP
Scratch and DentNew and mechanically sound but with cosmetic damage. Generally, the larger the damage, the larger the savings. Offers savings beyond open box.

Average MSRP Discounts by Brand

BrandMAPPMAPNotes
Thermador, Sub-Zero/Wolf, Miele, Bosch, Viking, Speed Queen, etc100% (Strict UMRP)Fixed (No Price Drops)The elite appliance makers largely don’t let retailers discount their products.
JennAir / KitchenAid Luxury90% – 95%Fixed (Rare Drops)Whirlpool’s luxury tier. Price drops are heavily restricted; real savings only happen via their consumer cash-back package rebates.
Whirlpool / Maytag85% – 90%15% – 25%Strict floors.
GE / Profile / CafĂ© / Haier80% – 85%20% – 30%Volume model. Cafe line rarely drops below 15% even on sales
Frigidaire / Frigidaire Gallery75% – 85%25% – 35%Highly promotional volume brand. They like to run promotions.
Samsung / LG70% – 80%30% – 45%Though they drop a lot off the MSRP, the sales these two run end up lowering the prices by similar amounts as other brands